
SYNÄSTHESIE FESTIVAL
DEEP CONNECTION
"With the festival and the band selection, a deep connection to the global DIY music scene and its protagonists is the bridge that brings the different types/sectors together."
- Herzmukke
ASSOCIATION WITH SYNÄSTHESIE FESTIVAL
A FESTIVAL LIKE NO OTHER
credit: DIPROTON
The Synästhesie Festival is part of a music tradition rooted in East Berlin and centered around the internationally acclaimed 8MM Bar, where some of Germany's most respected independent musicians got their start.
THE AUDIENCE
credit: DIPROTON
The festival is as much about the audience as it is about the program. The two interact seamlessly. Half the audience is said to look like they're in a band, and the bands mingle with the audience. Young and mature audiences alike revel in a shared aesthetic that puts creativity, design and the art of performance in the spotlight.
BRAND MATCH
There aren't many brands that can keep up with this community, but the ones that do leave a lasting impression. Not only in terms of their own connection to the audience, but also in terms of what these cool kids continue to use long after. See Doc Martins, Levi's, Raybans, etc.
WHAT WE OFFER
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— Product exclusivity
— Exposed integration into the festival's marketing campaign (online, print, PR, viral, OoH, native advertising) in 4c
— Prominent presence on www.synfest.com (logo and content button)
— Communication and usage rights of the Immergut Festival logo and word mark
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— Promotion area in a prime location and deployment of promotion teams
— Integration into TV/press-relevant areas (FOH, stage design, backstage, side wings, etc.)
— Major partner package (free tickets, VIP status, etc.)
— Additional services for engagement with visitors by mutual agreement
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— Sampling on arrival
— Presentation of the afterparty
— Promotion area in the backstage
— Promotion activities on the festival site